"Perk up your smile with the simple wholesomeness of Coconut Oil. Made with only the most essential ingredients from the earth, our Simply Coconut Soothing Toothpaste harmoniously combines Virgin Coconut Oil with calming Chamomile Extract, Aloe Vera Juice and Witch Hazel Water to give your teeth a comfortably beautiful sparkle. Plus, the refreshing Coconut Chamomile taste leaves your breath fully fresh and clean. It's your time to smile and shine. JASON Simply Coconut toothpaste promise: v No Fluoride v No SLS v No Parabens v No Artificial Colors v No Artificial Sweeteners v No Saccharin v No Propylene Glycol v No Gluten"