A new, permanent hair colour cream that covers 100% of grey whilst restoring lost vitality and shine in mature hair. Stronger & softer hair, anti-ageing colouring. Enriched with Meadowfoam, Abyssinian and Argan oils for softer, stronger hair. No ammonia. No PPD*. Naturtint Cream not only hides greys, but it tackles other signs of hair ageing, using Age Control Technology to help re-strengthen and rejuvenate hair. It contains a high concentration of colour pigments which result in long-lasting, intense and rich colour results, that do not fade through washing. It's pioneering formula cares for the scalp as well as the hair, by helping restore the natural lipid layer and by avoiding the use of ammonia. Meadowfoam, Abyssinian and Argan oils contain a high content of linoleic acid and natural Vitamin E which are able to penetrate into the core of the hair, restoring vitality, volume and strength. Each box contains a Radiance Conditioning Cream that moisturises and softens hair after colouring. Hydrolysed Wheat Proteins help repair hair fibres whilst Sunflower Extract helps prolong colour by protecting the hair from environmental damage. Linseed extract and Lemon Fruit Water moisturises, softens and refreshes the hair. *Naturtint Cream is PPD-free for consumers looking to avoid this ingredient, but not suitable for people with PPD-allergies and existing hair colour allergies.