Fushi's locally grown Evening Primrose oil is 100% freshly pressed oil and does not contain any artificial preservatives such as synthetic Vitamin E (dl-alpha). Fushi's UK grown Evening Primrose oil is freshly made in small batches. Our organic Evening Primrose oil is sourced from premium Evening Primrose only. We have chosen an English grown source of Evening Primrose due to the high quality they produce, and believe it is the best quality for the taste of the oil which is highly important. The oil has a smooth, mellow, creamy, nutty flavour. Fushi's organic Evening Primrose oil tastes great pure, so that is an advantage over taking the gelatine capsules.