Turmeric has been a common ingredient in the kitchens (giving curries their distinct yellow colour) and widely used by Ayurvedic practitioners as a therapeutic remedy internally and externally. The popularity of turmeric in the West has been rapidly catching on, mainly due to more and more research published on the health promoting benefits of this Indian staple spice. The active ingredients, called curcuminoids, have attracted the most attention. Turmeric is most popular for its potent anti-inflammatory and antioxidant effects. However, one of the main concerns when supplementing with turmeric has been its low bioavailability. When ingested, turmeric gets rapidly metabolized by the liver and is virtually undetectable in the blood. Research has proven that an active ingredient in black pepper, called piperine, can profoundly increase the bioavailability of the curcuminoids in turmeric. The new advanced Curcumin Complex with Black Pepper has been created to improve the absorption and utilisation of this powerful compound. Piperine can increase the bioavailability of curcumin by 20-fold. Additionally, all the known and unknown phytochemicals and other bio-actives in whole food turmeric powder further improve the bioavailability and absorption of the supplement. Fushi's nutriceuticals are vegetarian friendly and professionally formulated with 100 % pure active ingredients in bio available form for the best absorption. For the packaging of our Superfoods we have chosen to use glass, a recyclable material. We do not use the more popular laminated pouches as these are unrecyclable. We aim to use materials that are best for the planet, and reflect our ethos of being earth friendly. So they might not be as pretty, but they're kinder for the planet!